In our ever-evolving digital landscape, understanding your business's performance is crucial for making informed decisions and staying ahead of the curve. That's why we're thrilled to announce the launch of our comprehensive Analytics Section in our SaaS system. This tool is created to offer valuable insights into the quality aspects of your business operations, enabling you to foster growth, and elevate overall performance standards.
Why Use an Analytics System?
- Optimize Sales Strategies: With detailed metrics on uploaded parts, sales performance across different channels, and average prices, you can fine-tune your sales strategies to maximize profitability and efficiency.
- Enhance Inventory Management: The Parts and Trends section provides visibility into your top sellable categories, allowing you to optimize inventory levels, identify fast-moving items, and avoid stock outs or overstock situations.
- Improve Employees Engagement: By tracking part uploads per employee and analyzing their activity, you can identify top contributors, create motivational programs.
- Mitigate Risks: The Quality section helps you monitor key metrics such as return ratio, cancellation ratio, and reasons for returns or cancellations. This enables you to proactively address issues, minimize risks, and enhance overall customer satisfaction TOP seller status on the platform.
Key Features of Analytics Section
1. Sales Section:
- Parts uploaded to Ovoko e-shop compared to sales: Track how many parts you upload to Ovoko e-shop compared to sales. This helps you see how well your parts are selling and understand that the more parts you upload, the more sales you have.
- Revenue by Sales Channel: Identify which sales channels are driving the most revenue.
- Parts Sold per Marketplace: Gain insights into sales performance across different marketplaces to optimize your parts pricing as in western europe part prices are higher so we would recommend to focus more on western market.
- Average Price of the Part Sold: Understand pricing trends to stay competitive in the market.
- Orders by Region: See how many packages are delivered within your main country versus internationally. This insight helps you gauge where your sales are strongest.
- Orders by Weight and Size: You can predict how many pallets and boxes you will need when making package material purchases.
2. Parts and Trends Section:
- Top Sellable Categories: Identify the most popular product categories to focus your marketing and inventory efforts.
- Part Upload per User: Recognize top contributors and encourage user engagement and participation.
3. Quality Section:
- Return Ratio and Reasons: Monitor product returns to identify quality issues or customer dissatisfaction.
In this section, you'll only find reasons that are within your control or responsibility.
Reasons:
- Item not as described
- Part is not working
- I did not receive part
- Quality not acceptable
- Received wrong item
- Damaged in shipping
- Cancellation Ratio and Reasons: Track cancellation rates to optimize order fulfillment processes and minimize revenue loss. In this section, you'll only find reasons that are within your control or responsibility.
Reasons:
- Item is out of stock
- Damaged in warehouse
- Defects were not described in the ad
This section is really important because of new Ovoko sellers status rules.
If you want to maintain TOP seller status you need to maintain these statistics:
- Minimum number of orders per month - 15 or more
- Cancellations due to seller fault (of items) - less than 1% monthly
- Return percentage due to seller fault (of items) - less than 4% monthly
- Overdue shipments - less than 10% monthly, the shipment is counted as overdue when the seller takes more than estimated to ship the order. More about calculation can be found here.
"Below standard" seller's tax: sellers who fall below the standard set by Ovoko will be charged a 15% success fee instead of the previous 10%. The benchmarks are calculated by tracking the sales of the penultimate full month. If in January returns exceed 5.5% or cancellations exceed 3% due to the seller's fault, you will be given "Below Standard" status on 1 March and a 15% success fee will be applied. New sellers who have been registered on the platform for less than 90 days will not be subject to this point.
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