Top Seller is the highest tier in Ovoko's seller programme. Learn what it takes to qualify, what you get, and how status is calculated.
Requirements
All five requirements must be met in the same month to qualify.
Metric |
Top Seller threshold |
|---|---|
Seller Cancellation Rate |
Max 0.5% |
Seller Return Rate |
Max 3% |
Refunded Dispute Rate |
Max 1% |
Overdue Dispatch Rate |
Max 20% |
Minimum monthly orders |
At least 10 |
Benefits
Visibility and ranking
Top Seller listings rank more prominently in search results across the platform. Buyers see both the higher placement and the badge before they click on a listing — which is why Top Sellers typically see more orders.
Package insurance
You are covered for 50% of the value of courier-caused damage claims, up to €300 per order. To be eligible, items must be packaged correctly. See Additional package insurance for Top Sellers.
How status is assigned
Status is calculated on a two-month lag:
Performance from the second-to-last completed month determines eligibility
Status is assigned or removed on the first of the following month
Example: your September performance is evaluated in October, and status is updated on 1 November.
Losing and regaining status
You will lose Top Seller status if you fail to meet the requirements in the assessed month. Status is reinstated automatically in the following cycle if requirements are met again.
Ovoko reserves the right to remove Top Seller status if requirements are being met through methods that distort platform data — for example, by manipulating order or return records.
Frequently asked questions
How do I know if I have Top Seller status?
A badge is displayed next to your company name when you log in. You can also track your performance metrics in your seller analytics dashboard.
Which return and cancellation reasons affect my metrics?
Only returns and cancellations where the reason implies seller error count toward your Seller Return Rate and Seller Cancellation Rate. Reasons outside your control are not counted.
What is the Refunded Dispute Rate?
It tracks the share of returns you disputed that were resolved in the buyer's favour. Disputes you resolve directly with the buyer before escalation do not count.
Can return reasons be changed after a buyer submits them?
No. The return reason selected by the buyer at the time of the request is final and can't be changed.
What happens if I drop below the requirements?
Your status moves to Standard or Below Standard depending on how far your metrics fall. Below Standard sellers pay an increased success fee of 15%. If performance does not recover within three months, account suspension may follow. See Seller programme for details.