Image guidelines

Follow these guidelines to make sure your image meets Google shopping requirements. In digital advertising, the quality and presentation of product images are crucial for capturing consumer attention and driving engagement. A key aspect of this article is the use of appropriate background in product images.

Google's Image Requirements

Accurately display the entire product without any additional items. Here's an example showing why Google can't accept images that don't meet the requirement:

Don't use an image that contains promotional elements or content that covers the product. Examples of promotional elements include: calls to action, for example, buy service-related information such as extended warranty free shipping price information promotional adjectives, for example, best, cheap condition or compatibility, for example, new, 2-piece, adaptable any overlay, for example, watermarks, brand names, logos barcodes brand / manufacturer / retailer name brand / manufacturer / retailer logo Here's an example showing images that don't meet the requirement:

Bad example

Use a solid white or transparent background. These background colors ensure that your image works with a variety of design elements. Here's an example showing why Google makes this recommendation:

Bad example

Don't include any product that's not sold together with the main product. For example, if you sell a tire, don't include other accessories like tire thread meter in the main photo. Here's an example showing why Google makes this recommendation:

Should all product photos be precise?

Yes, all product images should be high-quality, but the primary focus should be on the main product photo. Quality images are not only essential for visibility on platforms like Google Shopping but also play a crucial role in building customer trust. Buyers are more likely to trust a seller who invests effort in presenting products professionally, rather than displaying them on a carpet or an unappealing, oily background. High-quality visuals reflect credibility and enhance the overall shopping experience.

Some good and bad listings examples

Good examples	Bad examples

In conclusion, while background color can impact the perception of product images, adhering to Google's image quality guidelines is essential. Ensuring that images meet the specified standards and remain free of distractions enhances user engagement and maximizes the effectiveness of advertising campaigns. When capturing product photos, the main image should be well-centered, neither overly zoomed in nor out, to maintain clarity and consistency. Since Ovoko utilizes Google Shopping in Western markets, complying with these requirements is crucial for ensuring your ads are displayed effectively.

Original article can be found here: https://support.google.com/merchants/answer/6324350?hl=lt&sjid=6958155473838050467-EU